A few weeks ago I interviewed my friend Willie Crawford and after I closed the recording Willie shared about how he is making money, lots of money, teaching Internet Marketing and eCommerce to local businesses in his city. He has connected via several groups including the local Chamber of Commerce.

Have you considered how to make money off-line by teaching your Internet Marketing skills to those in your city? I have. As a matter of fact, that is how I got started in 1994 with computers and using the Internet.

I attended a local college planning on taking a 2 year business management program. One of my first classes was learning MS PowerPoint. I did my first project on how to use the Internet. The campus just got connected the summer before I started going there.

My instructor thought Idid a great job with my project saying I knew more about the Internet than any other staff members. He said I should talk to the person in charge of the continuing education department and offer to teach my class. I did and the rest is, as they say, history.

After talking with Willie Crawford about teaching business owners how to use the Internet I plan to go back to where I started and do more of this again. If you need some help to do the same, checkout the resources he has in this article that he wrote.

Make An Absolute Fortune Teaching Ecommerce To Local Businesses

Copyright 2008 by Willie Crawford

I’ve been marketing goods and services online since late-1996,
and I have never seen a better time to start your own
Internet marketing business. Current economic conditions
around the world are driving millions to the Internet looking
for additional income and a better lifestyle.

Sadly, thousands of people coming online every month enter the
WRONG niche. They enter the most challenging niche that I can
imagine. They enter the niche of people earning a living by
teaching people how to earn a living online, teaching people
how to earn a living online.

No, I didn’t make a mistake. That’s how I’d describe the
“Internet marketing nicheâ€? that I’m most familiar with.

However, anyone who has studied ecommerce for more than six
month probably knows enough about leveraging the power of the
Internet to easily earn a six-figure income serving an entirely
different market.

Many “Internet marketers” with YEARS of experience are foolishly
ignoring this market.

This market is local businesses who need to learn how to use the
Internet to drive more leads, and more buying customers through
their doors.

Local business owners understand that they MUST spend money to
grow their business or they’ll quickly be out of business.
Those that have been in business for more than a few years
understand that even during an economic downturn, they MUST
invest in advertising or lose market share.

That’s where you can enter the picture, help them, and earn a
nice six-figure income for yourself.

You contact local businesses and explain how to use the Internet
for direct response marketing that’s infinitely more powerful
than advertising in the yellow pages or local newspapers. You
explain to them how to leverage the power of things that you
already understand such as:

- Autoresponders
- Building and following up with an email list
- Search engine optimization… especially for longtail keyword
- Testing and tracking
- Linking campaigns
- Direct response copywriting

Yes – all of those things that we Internet marketers consider
common knowledge are totally foreign to most local business
owners.

All you really have to do is find a place, schedule a local
workshop, and spend a day or two teaching ecommerce to local
businesses. Local business owners will see the value in what
you teach and many of them will want to tap into it
immediately.

Many local business owners will also understand what you are
teaching but also “gloss over” and ask if you can simply do it
for them. At that point, you simply smile and tell them that
your website ecommerce packages cost $3000, $5000, even
$10,000.

Then you simply outsource the work – pocketing 50% or more.

Can it really be that easy?

Yes, that’s EXACTLY what I’m doing.

“But, I don’t know enough to actually teach a class or
workshop,” you argue!

Not a problem – enterprising individuals who have already blazed
this trail will make their material available to you. You can
find complete seminar packages that include:

- Newspaper ads to run to find outside sales people to sell the
seminar seats for you

- Newspaper ads to run to get attendees

- PowerPoint Presentations for 1 or 2 day seminars ready-to-use

- Complete scripts to go along with the PowerPoint Presentations

- Handouts to give your attendees

- Supplement materials to give or sell to attendees

In other words, others who are already doing this will provide
the material for you. If you’re really lazy, you could just
hand the materials to an assistant, and let him/her run the
events for you!

My friend Rachel Rofe created the very presentation package that
I use. That’s right, I didn’t create the presentation that I
use, I got it here: http://TeachingEcommerceToLocalBusinesses.com

If you don’t feel comfortable contacting local businesses and
getting them into your events, my friend David Preston taught me
a technique where you get the local governmental agencies to
promote you and fill the room for you.

David wrote an ebook that tells how the U.S. government
actually advertises for you on radio, television, in newspaper,
etc. They actually send you the business owners who come to them
for guidance!

When David showed me his system, I so fell in love with it that
I invited David and his wife out to dinner so that I could
really pick him mind. You can see a photo of the David and I on
his website Smile

I’m telling you, if you’re marketing to “Internet marketers”
and ignoring local businesses that have money already budgeted
for building their businesses, “you’re barking up the wrong
tree!”

You can read more about what David does at:
http://HelpingOfflineBusinesses.com

After reading David’s and Rachel’s material, I serious
considered getting out of the “Internet marketing niche”
altogether. I’m someone who’s built a solid reputation, and
lots of name recognition in the niche. Yet, when I saw how
serving local “brick and mortal” businesses was so much
easier, the sift made a lot of sense.

Let me close with one example of how easy it is to make $50k
when you use what I’ve just shared with you.

In most cities, during certain times of the year, you’ll notice
civic and fraternal organizations, such as The Knights of
Columbus, or the Kiwanis, holding fundraisers. All you need to
do is get THEM to promote your event, you teach the workshop,
and split the proceeds with them.

If they get 100 local businesses owners to pay $1000 each for
a 2-day workshop, and you split it 50/50 with the sponsors, you
walk away with $50k, plus you’ll have 100 business owners
wanting you to continue teaching them.

Can it really be that simple? Yes, you can get an organization
that also has facilities and lots of business owners as members
to sponsor an event for you. They’d actually prefer doing that
to holding dozens of car washes, or collecting donations on
street corners.

Think about it!

—————

Willie Crawford has been teaching others how to build their own
home-based Internet businesses since late-1996. He teaches easy,
proven methods that he and other leading Internet marketers
actually use. Discover more of Willie’s hype-free teachings at
The Internet Marketing Inner Circle